Abstract: Indian pharmaceutical market is has a significant share in the world market. Digital marketing like other markets has made a wide impact on the pharmaceutical industry too. Digital marketing helps the organizations reach the target population hassle free. Digital; marketing, has been utilized to capture attention, develop emerging brands and brand equity. Many companies are opening up to digital marketing as it provides maximum outreach and scientific data for business analytics. These scientific data provide a platform comprising of scientific detailing to develop newer algorithms for the specialist doctors for an improved insight into the problems.
This is a study of 50 Super-specialists doctors who had DM/ DNB degree, with an in-depth interview format was used. A total of 50 websites of various super specialists’ doctors were inspected and researched in the study. Survey conducted also included top 15 pharmaceutical companies, 12 leading chain of hospitals and 16 stand-alone hospitals.
Among the specialist doctors included in the study, very few had their own website. Whereas, the hospitals had full-fledged websites. Though the primary objective of these websites was to book appointments, only a few had blogs and of interactive nature. On the contrary the pharmaceutical companies had well managed websites, with up to the mark content. Based on results of the study we can mention that, despite the fact that digital marketing in being used in the pharmaceutical companies, but it has a lower acceptance rate and its potential is yet to be utilized completely.
In India, the use of digital marketing in pharmaceuticals and allied fields in particular the specialist doctors and application products, it is underutilized. In this tech savvy times, Digital marketing can be of great importance in creation of a brand value and raising equity. The authors highly recommend digital marketing as an effective tool to gain a maximum outreach and gain better outcomes for both the pharmaceutical industry and the super specialists doctors in coordination with minimal efforts and maximum outputs.
Keywords: Digital marketing, super specialist doctors, Indian pharmaceutical industry, novel methods of marketing.
Title: Relevance and impact of digital marketing in Indian pharmaceutical industry with specific reference to super specialists doctors
Author: Manoj Kumar, Prof. (Dr.) Bhausaheb Londhe
International Journal of Interdisciplinary Research and Innovations
ISSN 2348-1218 (print), ISSN 2348-1226 (online)
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