Abstract: This paper details the findings of a combined USA Thai Social media marketing study undertaken in the fall of 2018. The study explored the relationship between Social media tactics, channels, commerce site visits and actual purchases, as well as any differences based upon age, Nationality, and gender.
Keywords: Social media Marketing , Thailand research, USA research. SMM effectiveness.
Title: Research into the effectiveness of Social media marketing on E-commerce site visits and purchase completion, a combined study of American and Thai Social media users
Author: Zahra M. Abdirizak, Dr J A Simcox
International Journal of Computer Science and Information Technology Research
ISSN 2348-1196 (print), ISSN 2348-120X (online)
Research Publish Journals
