Abstract: The economy declined and the spending power decreased after the pandemic. Facing competitive market, it is necessary to improve the company’s strategy to survive for the chain restaurant, How H hotpot find the problems and optimization which is worthy of investigation. Through literature review, case study and in-depth interview analysis, it found that H hotpot has the problems of dish innovation, excessive service, high prices and promotion. It should improve product innovation, service innovation, re-position prices and promotion innovation. Through this study, the theory would enrich. Under the economy declined, H hotpot could consolidate its leader position.
Keywords: Post-pandemic, Chain restaurant; Marketing strategy; In-depth interview.
Title: Research on Marketing Strategies of Chain Restaurants in Post-Pandemic-- A Case Study for H Hotpot
Author: Dr. Lifen Tsai, Yating Liang
International Journal of Social Science and Humanities Research
ISSN 2348-3156 (Print), ISSN 2348-3164 (online)
Vol. 12, Issue 4, October 2024 - December 2024
Page No: 319-325
Research Publish Journals
Website: www.researchpublish.com
Published Date: 23-November-2024
