Abstract: This study investigates the optimization of marketing strategies for the Beijing Cultural Museum by focusing on enhancing tourist experience. The research aims to identify key factors influencing visitor satisfaction and engagement, utilizing both qualitative and quantitative methods to gather comprehensive insights. Through surveys and interviews with tourists, coupled with an analysis of current marketing practices, the study highlights the gaps and opportunities in the museum's promotional efforts. Findings reveal that personalized experiences, interactive exhibits, and targeted digital marketing significantly impact visitor perception and repeat visitation rates. Recommendations include the implementation of advanced digital technologies to create immersive experiences, the development of tailored marketing campaigns to different tourist segments, and the enhancement of social media engagement to foster a community of museum advocates. By optimizing these strategies, the Beijing Cultural Museum can improve its competitive edge, attract a broader audience, and enrich the cultural experience for both local and international tourists. The study's outcomes offer valuable insights for cultural institutions aiming to align their marketing strategies with visitor expectations and market trends.
Keywords: Marketing Strategy, Tourist Experience, Cultural Museum, Digital Marketing, Visitor Satisfaction.
Title: Research on Marketing Strategy Optimization of Beijing Cultural Museum Based on Tourist Experience
Author: Huang Zhongling, Gabriel R. De Guzman
International Journal of Social Science and Humanities Research
ISSN 2348-3156 (Print), ISSN 2348-3164 (online)
Vol. 12, Issue 3, July 2024 - September 2024
Page No: 125-131
Research Publish Journals
Website: www.researchpublish.com
Published Date: 26-July-2024
