Abstract: Understanding market structures and models is key for firms in achieving competitive advantage and this is based on the fact that market structures influence a firm’s behaviour and profit opportunity and are therefore critical to understanding how a market function. This research paper examines “market structures and models: a situation analysis”; with the following objectives; to provide and analysis market structures and models and as well as pricing decisions available for firms, to examine the relationship between marginal revenue (MR) and marginal cost (MC) in profit maximization and to explain how different market structures affect business decisions and the researcher recommends on the need for firms to adopt these models so as to achieve profit maximization in its business decisions.
Title: Research Paper on Market Structures and Models: A Situation Analysis
Author: Charles Agwu
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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