Abstract: This paper analyses the effect of resource non-substitutability on sustainable competitiveness empirically. The analysis is embedded on the Resource Based View model (RBV and the balanced scorecard). According to RBV of strategic Management, competitive advantage is closely related to companies’ internal characteristics (value, rarity, inimitability and non-substitutability). Although RBV is considered one of the most influential theories of strategic management, this paper unveils the empirical evidence of resource non-substitutability on sustainable competitiveness in the service industry (universities). A sample of 262 was selected from 2 universities in Kenya (one private and one public). Using the regression analysis, findings revealed that the public university was superior in resource non-substitutability than the private university and also that resource non-substitutabilty does not contribute to sustainable competitiveness in universities.
Keywords: Resource Based View, Resource value; Rarity, Inimitability and Non-substitutability.
Title: Resource Non-Substitutability as a Predictor of Sustainable Competitiveness
Author: Dr. Lydia Jeptoo Maket
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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