Abstract: The aim of this paper is to establish the influence of reverse logistics on performance of building and construction manufacturing firms in Kenya. The study also sought to establish the moderating effect of firm characteristics on the relationship between reverse logistics and performance of building and construction manufacturing firms in Kenya. To achieve this, the study was anchored on technology acceptance theory and the economic theory of firm characteristics. This study adopted a descriptive research design approach. This method is preferred because it allows an in-depth study of the subject. The study population was 54 building and construction manufacturing firms in Kenya. The sample size was 270 respondents which was determined through purposive sampling targeting key departments in the 54 companies. Primary data was collected using a structured questionnaire. Qualitative data was analyzed through content analysis whereas quantitative data was analyzed through descriptive statistics and inferential statistics. The findings were presented in tables, pie-charts and bar-graphs. The results revealed that green logistics through reverse logistics significantly influenced the performance of the building and construction manufacturing firms in Kenya. The study concluded that through embrace of reverse logistics, performance of the manufacturing firms was obtained. It is recommended that the management of the building and construction manufacturing firms embraces reverse logistics though which they can save on costs, enhance sustainability and promote performance.
Keywords: Green Logistics, Reverse Logistics, Firm Characteristics, Firm Performance, Building and Construction Manufacturing Firms.
Title: REVERSE LOGISTICS MANAGEMENT AND PERFORMANCE OF BUILDING AND CONSTRUCTION MANUFACTURING FIRMS IN KENYA
Author: Peter Kiama Gikonyo, Prof. Patrick Karanja Ngugi, Dr. Samson Nyang’au Paul
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
Vol. 10, Issue 1, April 2022 - September 2022
Page No: 100-110
Research Publish Journals
Website: www.researchpublish.com
Published date: 04-May-2022
