Abstract: Freebies are anything that are given as a sample or given away free to the customers from the marketers side. It’s a great way for creating a brand awareness and increasing the brand building and on the other hand, it’s a great way to try out the new product or service without any risk, because you are not spending your hard earned cash to get them. It is a fun hobby to encourage customers to try out new products and freebies create a positive buzz for the brands. This research is the combination of exploratory and descriptive research. The primary data was collected with the help of structured questionnaire and we also took the data from the secondary resources. The present research is based on analyzing the role of freebies in brand building of FMCG products in organized retail. After collection of data, it is analyzed by using different statistical techniques including frequency distribution, reliability statistics, chi-square test, correlation, ANOVA and factor analysis. The results of the study showed that Freebies help in brand building of FMCG products in organized retail sector.
Keywords: Freebies, FMCG products, organized retail, ANOVA, factor analysis.
Title: ROLE OF FREEBIES IN BRAND BUILDING OF FMCG PRODUCTS IN ORGANIZED RETAIL SECTOR
Author: Dr B. K. Tripathi, Dr Geeta Nema, Ms Neha Bhadoria
International Journal of Interdisciplinary Research and Innovations
ISSN 2348-1218 (print), ISSN 2348-1226 (online)
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