Abstract: The study was undertaken to describe the level of Service Quality and Customer Loyalty of Millennial Guest in Selected Restaurant in Toril, Davao City. The study used the non-experimental quantitative research design, employing descriptive-predictory technique. The data were gathered from 400 millennial guest in eight different restaurant around Toril and using a downloaded questionnaire and through random sampling technique. The result showed that the level of Customer Loyalty of Millennial guest was very high which indicated that the items relating to the service quality were always manifested. In addition result showed that the level of Customer Loyalty of Millenial guest in the restaurant was every high which indicated that the items relating to the customer loyalty were always manifested Further, data showed that there was a significant relationship between the service quality and customer loyalty of millenial guest in selected restaurants in Toril and that the overall service quality practices of millennial guest significantly influenced the customer loyalty. Among the domains of services quality, reliability, assurance and empathy significantly influenced customer loyalty. Likewise, between the two domains, the assurance in its singular capacity is the best predictor of customer loyalty.
Keywords: service quality, millenial guest, Philippines.
Title: Service Quality and Customer Loyalty of Millennial Guests in Selected Restaurants in Toril, Davao City
Author: Oblianda, Leomar Jay R., Castor, Lalyn A., Villarma, Marian Lizette S., Uyangureen Bret A., Bayron, Gemarie M., Nuevo, Daryl A
International Journal of Social Science and Humanities Research
ISSN 2348-3156 (Print), ISSN 2348-3164 (online)
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