Abstract: Thailand is one of the most popular tourist destinations in the world. Apart from various tourist attractions here, Floating Markets have unique attractions for tourists. In the present study the perception of the visitors to the Talingchan Floating Market, Bangkok are measured using five dimension of service quality (SERVQUAL). The response of the visitors Talingchan Floating Market was selected as the sample. The objective of the study is to highlight the service quality of Talingchan Floating Market by studying and analyzing the basic principles of service quality and the ways to improve the service quality there. For the purpose of present study the quantitative methods were used. The primary data is collected from the visitors at floating market by questionnaires. These questionnaires was developed to measure the service quality in Talingchan Floating Market and it was used for creating the survey form and the secondary data was gathered from articles, journals and online resources. The factor analysis by using Anova model, were performed on 100 valid samples survey data as methodology. This analysis was applied to five dimension of service quality (SERVQUAL) that were determined with gender and age group as a result a factor analysis and it was discovered that these dimensions affect the service quality positively. Among the service quality dimension, it was discovered that different genders and age group have different perception about service quality. It was concluded that there is significant relationship between service quality and tangibility, reliability, responsiveness, assurance and empathy. The findings of the study confirmed that there is a positive relationship between service quality and its five dimensions. Furthermore significant differences were found between age groups statistically.
Keywords: Tourism, Service Quality, Intangibility.
Title: Service Quality Management in Talingchan Floating Market, Bangkok
Author: Satyasheel Gautam, Dr Vijit Supinit
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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