Abstract: The purpose of this study is to focus on the factors that influence parental decision-making when it comes to choosing a school for their beloved children. Studying the factors will give us a deep understanding of what parents look for in a school, which, in return, will help us know what a school should focus on when setting its marketing strategy. In order to achieve our goal, we have interviewed head of admission of different schools in Tripoli, and focused on the most common factors. Finally, we compared our results with different researches, and came up with a marketing strategy that every school needs to apply for a successful campaign.
Keywords: School Marketing, Student needs, Parental Decision Making, school choice.
Title: Significance of Marketing In School
Author: Riad El Chami, Fadel Yakhne
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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