Abstract: Airbnb has become a popular platform for easier bookings of accommodation within specific areas. Tagaytay City, Cavite is considered to be one of the major listings in the country and top popular destination according to the Department of Tourism in 2015. This study was conducted to examine the social and physical factors that influenced tourists’ choice of an Airbnb as their accommodation, assessed their experience, Airbnb’s strengths and weaknesses and the most important features that satisfy tourists on their stay. This research utilized a qualitative method and content analysis approach. Based on the findings, in social factors, tourists assessed their experience on an Airbnb through social interaction of hosts to the guests, giving full information about the Airbnb and being responsive which also became the strength of the Airbnb as an accommodation. That said, local authenticity on the other hand appeared the least expected factor for tourists’ preference. So as to the physical factor, the quality of the unit was highly considered that includes cleanliness and scent. However, prestige was not absolutely necessary. This research will help the hosts, tourists, future researchers, and local government to deepen their knowledge in relation to the influential factors that affect the preferences of the tourist to choose Airbnb in Tagaytay as their accommodation.
Keywords: Airbnb, Tagaytay city, social factors, physical factors.
Title: SOCIAL AND PHYSICAL FACTORS INFLUENCING TOURISTS’ CHOICE OF ACCOMMODATION USING AIRBNB IN TAGAYTAY CITY
Author: Amaro, Mary Angelica Val T., Aviles, Cristine Joy A., Basco Maila Shayne M., Ms. Irene S. Gueco
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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