Abstract: Thiruvananthapuram, the capital of Kerala is blessed with abundant natural beauty. It is flanked by the Western Ghats on one side and the Arabian Sea on the other. It is one of the top international tourism destinations in India. Thiruvananthapuram has also got good healthcare infrastructure. But it is not among the top 5 healthcare tourism destinations in India. Thiruvananthapuram is also home to the oldest and largest software technology park in India. By tapping into the local IT ecosystem, Healthcare Tourism in Thiruvananthapuram can leverage technological advancements to improve its standing. This paper looks at two ICT developments – Social Media and Big Data Analytics, that can be utilized for marketing Thiruvananthapuram as a Healthcare destination and to continuously improve its prospects.
Keywords: Social Media, Big Data, Analytics, Thiruvananthapuram, Medical Tourism.
Title: Social Media and Big Data for Marketing Medical Tourism in Thiruvananthapuram
Author: Sankar S., Dr R. Kannan
International Journal of Interdisciplinary Research and Innovations
ISSN 2348-1218 (print), ISSN 2348-1226 (online)
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