Abstract: The main focus of this paper is to examine the influence and role played by social media in the 2015 presidential election of Nigeria that marked a historic transfer of power for Africa’s most populous nation. The paper discussed in detail the theory, concept and objectives of Social media. It also analyses how Social media is better off Traditional media by differentiating the two and also discussed some criticism of Social media. The paper analyses the contemporary media use in Nigeria and specifies which of the media is commonly used and from which group of individuals in Nigeria. It argues however that in spite of some advantages of Traditional media, Social media contributed positively in the areas of "Guaranteed meeting place", "Keeping in touch with families", "Professional networking", and “Staying informed about the world “and” Being a two-way communication system” In this regard, the objectives of this work is to ascertain the extent of involvement of Social media to the success and transparency of the 2015 Nigeria's presidential election ,and giving Social media privilege over Traditional media in the aspect of advertising or in any political involvement.
Keywords: Social media, Traditional/Industrial media, Political effects.
Title: Social Media and Political Effects: A Case Study of the 2015 Nigeria's Presidential Election
Author: Udensi Eugene Udoka
International Journal of Social Science and Humanities Research
ISSN 2348-3156 (Print), ISSN 2348-3164 (online)
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