Abstract: Neilsen, 2011 (as cited by Abadiano, Bonotan, Makiling, 2014) opines, in the 21st century, with globalization and the advancement of information and communication technology. The Teachers and Students are among the largest demographic of people using social networking to communicate and often a part of daily activities of college students who use them as central parts of their social and academic lives. In addition, Researchers, Lazala., Galigao & Boquecosa (2013), revealed that, social networking sites have managed to get online support actions from the offline world. The research method used in the study is comparative, correlational, descriptive- research design that is dominantly quantitative. The instruments used in the study were adapted from the studies of Gloria J. Nobles (2011) and Grosseck, G. Hololescu, C (2012). The participants of the study are composed of two groups, permanent teachers and the students of the University. The total population of 4983 participants, was generated using the Slovin formula. In this study statistical measurement employed were Simple Percentage, Weighted Mean. For the inferential statistics; F- test, Linear regression, Pearson r. The study revealed that teachers of ISAT U commended that the impact of social media in terms of quality of technology as moderate. While the students perceived that the impact of social media in terms of quality of technology as high. In terms of utilization of social media, the teachers noted that as moderate and the students suggested it as high. In terms sociological impact, both teachers and students commended that social media in terms of sociological impact described as high. Relationship between quality of technology and utilization of social media was found out significant in this study. The quality of technology and sociological impact of social media also showed significant relationship. Similarly, the relationship of utilization and sociological impact was found out significant, null hypothesis is rejected. In this manner, the quality of technology, utilization and sociological are important considerations and features on social media in higher education institutions.
Keywords: social media, quality, utilization, sociological impact.
Title: SOCIAL MEDIA IN HIGHER EDUCATION INSTITUTION: A TECHNOLOGY UTILIZATION-IMPACT THEORY
Author: Evaline L. Apura
International Journal of Interdisciplinary Research and Innovations
ISSN 2348-1218 (print), ISSN 2348-1226 (online)
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