Abstract: With the increase in complexities of contemporary time, social media has become an indispensable part of life as social websites and applications proliferate. Social media is the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration. It has been gestated that celebrity is an organic and ever-changing performative practice rather than a set of intrinsic personal characteristics or external labels. The social ecosystem is steadily growing, which means marketers must be more strategic than ever when engaging with consumers across social networks and devices. Loneliness has been associated with increased usage of internet. Escalations in narcissism prove to be a potential risk to developing young adolescents in terms of their emotional and psychological health. Even the researchers agree that the lives of ordinary people have the 21st century, especially has undergone a significant transformation in terms of their media and communication habits. This has affected all age groups in disparate societies, and people in each and every aspect of their life.
Keywords: Social media, contemporary, communications, narcissism, transformation.
Title: SOCIAL MEDIA: PRECEDENTING THE HUMAN LIFE
Author: Jaspreet Kaur
International Journal of Social Science and Humanities Research
ISSN 2348-3156 (Print), ISSN 2348-3164 (online)
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