Abstract: The study investigated on the influence of social networking services on social commerce most especially during the wide spread of the virus; Covid-19. Social media was globally in tune with the house lockdown as the pandemic kept spreading to more countries. The Pandemic made 5 billion people all around the world to stay indoors, living within the radius and diameter of their own houses, thus some of our daily needs and usage for domestic purposes were all made possible by the use of the internet. People either living with loved ones and family or some who did refrain themselves while they isolated. Isolating yourself from your immediate environment meant you receiving medical care from doctors who are also ensured to be well protected by wearing gloves and protective nose masks. The research thus, investigated on the buying and selling of various products and commodities on the cyber space. Rightly with the use of social networking services in social commerce and its usage most especially during the breakout of the covid-19 virus. This assertation requires empirical investigation. The study used the design of survey research type where students of the prestigious university of Ibadan, Nigeria were used as data. In this study, research questions were raised and answered in this study. The interference that can be drawn from the research is that the social networking services greatly enhances social commerce growth. Conclusion can be made that during the covid-19 pandemic, there was no decline in the social commerce of the nation as the tools of social networking services were fully in usage in every nook and cranny of the world. Where buyers met sellers and made sure items were delivered to each and every of their individual locations.
Keywords: Social Networking, Pandemic, Social Commerce, Internet, Products.
Title: SOCIAL NETWORKING SERVICES IN SOCIAL COMMERCE AND ITS EFFECTS DURING COVID-19 PANDEMIC: A CASE STUDY OF STUDENTS OF UNIVERSITY OF IBADAN IN OYO STATE
Author: Tunde Samson, SANNI, Dr. Muhammed Talha NARCI
International Journal of Social Science and Humanities Research
ISSN 2348-3156 (Print), ISSN 2348-3164 (online)
Vol. 10, Issue 4, October 2022 - December 2022
Page No: 6-11
Research Publish Journals
Website: www.researchpublish.com
Published Date: 01-October-2022
