Abstract: This study explores the pivotal role of stakeholder engagement in re-branding initiatives within higher education institutions, focusing on Manuel V. Gallego Foundation Colleges in the Philippines. Utilizing a mixed-methods approach, the research engages stakeholders—faculty, non-academic staff, students, parents, alumni, and community partners—to investigate their contributions to institutional identity and their influence on student enrollment and retention. The study underscores the profound impact of stakeholder interactions and conducive environments on enrollment decisions, emphasizing affordability, program availability, and institutional reputation as critical factors. By examining the nuanced dynamics of stakeholder engagement, the study offers actionable insights for educational leaders and policymakers seeking to foster a supportive and inclusive educational environment conducive to sustainable institutional growth. Recommendations include tailored communication strategies, enhanced partnerships with alumni and community stakeholders, and ongoing evaluation of stakeholder feedback to ensure alignment with evolving educational needs and market demands. Ultimately, this research contributes to advancing understanding of stakeholder dynamics in higher education re-branding efforts, providing a comprehensive framework for enhancing institutional visibility and positioning amidst evolving educational paradigms and competitive pressures.
Keywords: Stakeholder, Engagement, Vision, Mission, Rebranding, Strategies, Education, Institution.
Title: STAKEHOLDERS ENGAGEMENT IN THE REALIZATION OF VISION AND MISSION OF EDUCATIONAL INSTITUTION: BASIS FOR RE-BRANDING STRATEGIES
Author: Mica Jean E. Labe
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
Vol. 12, Issue 1, April 2024 - September 2024
Page No: 136-141
Research Publish Journals
Website: www.researchpublish.com
Published Date: 27-July-2024
