Abstract: Blitar Regency, East Java Province, Indonesia, is one of the regions that continues to develop tourism. One type of tourist attraction that continues to be developed in Blitar Regency is a tourist village. In 2020 it was registered that there were 24 Tourism Villages in Blitar Regency. In 2021, there are around 11 tourist villages that will be appointed as tourist villages under the supervision of the Tourism, Culture, Youth and Sports (DISPARBUDPORA) Blitar Regency. One of the 11 tourist villages, which has been designated as a tourist village by the DISPARBUDPORA of Blitar Regency in February 2021, is the Sawentar Cultural Tourism Village, which is located in Kanigoro District, Blitar Regency. The tourism development strategy itself is important to develop and advance a tourist destination, including a tourist village, let alone a new tourism village (pilot). So in this study, we discuss the development strategy in the Sawentar Cultural Tourism Village using the Tourism Area Life Cycle (TALC) theoretical basis and the concept of Tourism, Tourism Attraction Components, Tourism Villages, Tourism Development and Tourism Development Strategies, CBT, CBT Development Strategies, Marketing , and the Concept of Tour Packages. The data collection techniques for this research were observation, interviews with purposive sampling, documentation, and SWOT analysis techniques.
This study focuses on the analysis of existing tourism activities in the Sawentar Cultural Tourism Village and strategies that can be taken to develop and advance tourism activities in the village. From this research, it can be concluded that the Sawentar Cultural Tourism Village is a tourism village that is in the exploration stage and has shown a transition to the involvement stage. Sawentar Cultural Tourism Village has both driving and inhibiting factors in tourism activities, both in terms of attractions, accessibility, amenities, and enthusiasm. In its development, strategies that can be carried out are strategies for strengthening human resources, strategies for making tour packages, and marketing strategies.
Keywords: Tourist Village, Strategic Developement, Strategic Developement of Tourist Village, Community Based Tourism.
Title: STRATEGIC DEVELOPEMENT OF SAWENTAR VILLAGE TOURISM IN KANIGORO DISTRICTS, BLITAR REGENCY
Author: Valencia Lavenia, I Made Adikampana, Ida Bagus Suryawan
International Journal of Social Science and Humanities Research
ISSN 2348-3156 (Print), ISSN 2348-3164 (online)
Vol. 10, Issue 2, April 2022 - June 2022
Page No: 369-382
Research Publish Journals
Website: www.researchpublish.com
Published Date: 26-May-2022
