Abstract: Today governments and the private sector all over the world, recognize the influence of strategic orientation on perceived performance as a key strategy under entrepreneurship development. Firms are encouraged to become entrepreneurial in order to enhance their performance under regional integration regimes. Regionalization is the coming together of nations, to attain goals which cannot be achieved in isolation. Regionalization results in expanded markets, which is a challenge to manufacturing organizations, as the case of organizations in Malaysia. Strategic orientation is recognized as a remedy to the challenge. This paper adopted qualitative and quantitative exploratory research design and sample included of 138 organizations, in the field of five sub-sectors of manufacturing organizations located in Kuala Lumpur. The result represented that Malaysia’s perceived organizations performance is significantly impacted by strategic orientation. This paper deduced that Malaysia’s manufacturing organizations concentrated on improvement their performance urgently need through adopting strategic orientation.
Keywords: Malaysia, perceived performance, manufacturing organizations, strategic orientation, ASEAN regional integration.
Title: Strategic Orientation and Perceived Performance in Malaysian Manufacturing Organizations Operating Under the ASEAN Regional Integration
Author: Meisam Karami, Agha Jahanzeb, Saif-Ur-Rehman, Ali Beigi Nasiri, Mostafa Beigi Nasiri, Homayoun feili, Reza Banavand
International Journal of Management and Commerce Innovations (IJMCI)
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