Abstract: This study investigated the effect of strategic planning practices on the organizational performance of air cargo handling companies in Kenya, focusing on NAS Siginon Aviation Ltd in Nairobi. The specific objectives included examining the effect of environmental scanning and strategy formulation. The research was motivated by the evolving global environment, characterized by unpredictability, globalization, intense competition, changing customer needs, and technological advancements. It was anticipated that the results of this research would provide insightful advice to scholars working in the fields of company efficiency and airfreight, serving as a foundation for further investigation and evaluation. The study was underpinned by the theory of planned behavior, complemented by the Resource-Based View and contingency theory. The investigation targeted a population of 122, and the researcher used a census to select the sample since the population was manageable. Data collection involved questionnaires, with a pilot study of 6 randomly chosen employees of Swissport Kenya Ltd. Quantitative data analysis employed basic statistics, presenting results through tables and charts, while inferential statistics were applied to determine the correlations between the variables. Throughout the research process, ethical guidelines were strictly adhered to. The study found that strategic planning procedures under study notably impacted the organizational productivity of Kenyan air cargo handling enterprises, particularly NAS Siginon Aviation Ltd., with environmental scanning leading to a 36.7% improvement. The report suggests cargo handling organizations regularly train staff on environmental variables to improve performance and reduce environmental instability by detecting risks and opportunities and adjusting to changing market conditions. Research suggests cargo handling businesses should involve all stakeholders in strategy development to align with their vision and purpose, enhancing performance by defining objectives and policies. The study suggests that freight handling organizations should establish a strategic planning office, align staff competencies with strategic goals, encourage collaborative planning, and ensure effective communication for improved performance. Lastly, the researcher recommends future studies on scenario planning to prepare for uncertainties, strategic alliances to explore partnership impacts, and change management to improve handling of organizational transitions.
Keywords: air cargo handling companies, NAS Siginon Aviation Ltd, evolving global environment, improve handling, organizational transitions.
Title: STRATEGIC PLANNING PRACTICES AND ORGANIZATIONAL PERFORMANCE OF AIR CARGO HANDLING COMPANIES IN KENYA: A CASE STUDY OF NAS SIGINON AVIATION LTD
Author: Joyce Njuhi Mutisya, Mr. Brown Kitur
International Journal of Social Science and Humanities Research
ISSN 2348-3156 (Print), ISSN 2348-3164 (online)
Vol. 12, Issue 4, October 2024 - December 2024
Page No: 235-250
Research Publish Journals
Website: www.researchpublish.com
Published Date: 13-November-2024
