Abstract: In the competitive landscape of the food industry, effective complaint management is pivotal for maintaining brand loyalty and enhancing business performance. This study investigates the strategies employed by leading food chains to resolve customer complaints efficiently and analyzes their impact on brand loyalty and overall business outcomes. Utilizing a mixed-method approach, the research incorporates quantitative data from customer satisfaction surveys and qualitative insights from in-depth interviews with industry experts. Findings reveal that prompt response times, personalized resolution processes, and proactive communication significantly contribute to higher customer satisfaction and repeat patronage. Additionally, the study highlights the role of digital platforms in streamlining complaint management and fostering transparency. The correlation between effective complaint resolution and key performance indicators such as customer retention rates, revenue growth, and market share is also examined. The results underscore the necessity for food industry players to adopt comprehensive complaint management frameworks that not only address customer grievances but also leverage feedback for continuous improvement. By implementing these strategies, businesses can enhance customer trust, drive loyalty, and achieve sustained growth in a highly competitive market.
Keywords: Complaint Management, Brand Loyalty, Business Performance, Food Industry, Customer Satisfaction.
Title: Strategies for Efficient Complaint Resolution in the Food Industry: Analyzing the Impact on Brand Loyalty and Business Performance
Author: Li Yuan, Grace R. Tobias
International Journal of Social Science and Humanities Research
ISSN 2348-3156 (Print), ISSN 2348-3164 (online)
Vol. 12, Issue 3, July 2024 - September 2024
Page No: 77-80
Research Publish Journals
Website: www.researchpublish.com
Published Date: 17-July-2024
