Abstract: The Indian retail market is one of the top five retail market in the world and it is estimated to be US$ 500 billion by economic value. Retail marketing also involves the management of sales personnel, selection and ordering of merchandise and promotion of selected merchandise as well as inventory control, store security and product accounting. To be successful, every retail business needs to add value to its products by adopting basic strategies related to pricing, promotion, distribution, penetration, retention, customer relationship and corporate social responsibility.
Keywords: Retail marketing, strategies, price, promotion, retention, customer relationship.
Title: Strategies for Retail Marketing
Author: Dr. P. SUGUNA
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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