Abstract: West Lombok Regency is one of the regencies in West Nusa Tenggara that has the highest agricultural sector, one of which is the Horticulture sub-sector. The Horticulture sub-sector has sub-sectors including Vegetables, fruits and medicines with various types of commodities, but the Horticulture sub-sector commodities have not been optimized properly. The purpose of this study is to (1) Identify superior commodities in the Horticulture sub-sector and (2) Analyze the development strategy for superior commodities in the Horticulture sub-sector in West Lombok Regency. The method used in this study is the Descriptive method. The unit of analysis is the experts/stakeholders of West Lombok Regency with a total of 20 respondents. The data analysis used is the LQ (Location Quotient) and AHP (Analytical Hierarchy Process) methods in determining superior commodities and SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis in determining commodity development. The results of the study show (1) The leading commodities of the Horticulture sub-sector in West Lombok Regency are water spinach, jackfruit, cayenne pepper, water apple, long beans, rambutan, ginger, cardamom and Laos. (2) The strategy for developing water spinach commodities in West Lombok Regency is to expand the market with the support of partners and institutions as well as the use of technology and optimization of the use of infrastructure in order to increase quality production and be able to compete in the market and be able to meet consumer needs and demands.
Keywords: Leading Commodities, Horticulture, LQ, AHP, SWOT.
Title: Strategy for Developing Superior Commodities in the Horticulture Sub-Sector in West Lombok Regency
Author: Dinar Yunisatriana Putri, Anas Zaini, FX Edy Fernandez, I Wayan Suadyana, I.G.L Parta Tanaya
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
Vol. 12, Issue 2, October 2024 - March 2025
Page No: 15-26
Research Publish Journals
Website: www.researchpublish.com
Published Date: 23-October-2024
