Abstract: Agritourism is composed of different structures such as farm, recreational facilities, educational purposes, and farm-based products that gives opportunity for the farm to market and increase the economic state of Agri farm tourism industry that allows them to execute knowledge to younger generations. The perception of 300 college students of Junior Tourism and Hospitality Management Association of the Philippines (JTHMAP) has a significant role, and it can help the farms in Cavite to establish solutions and ways to improve this sector in tourism industry. It raises awareness to the college students on how significant the agritourism is in our economy, their interest as well. To establish the perception, awareness, and engagement of the college students the researcher utilizes survey questionnaires in identifying their level of understanding to formulate a cohesive recommendations and suggestions. The result of the study suggests that the demographic profile of the respondents has a significant difference in awareness towards agritourism wherein ages 20 and above, first year college students and most of the students who are single have a ninety-six-point-seven percent (96.7%) cumulative value which means are aware of agritourism; respondents perceive regarding Farm Resort, Products, Tourism, Educational purposes, Recreation, Economical state and Sources of information results to Strongly agree and concluded that there is a significant difference. Succeeding research studies including the branches of agritourism, advertising it in the market as well as study about farmers should be created to raise attention, solution, and awareness to the existing problems in agricultural industry.
Keywords: agritourism, awareness, farm, campaign, interests.
Title: Students’ Awareness of Cavite Agritourism: Basis for a Proposed Information Campaign
Author: Aurelio, Anna Clarisse, Cabale, Ma. Fatima Rica, Dimla, Kyla Terese, Jamoralin, Mario Luis
International Journal of Social Science and Humanities Research
ISSN 2348-3156 (Print), ISSN 2348-3164 (online)
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