Abstract: Packaging plays a significant role in the supply chain management. Packaging does not simply mean a cardboard box or a carton, the packaging trends are changing rapidly according to the trends. The most important functions of packaging involves safeguard the products from the external environment, makes a flexible distribution and makes the available from the supplier to the consumer with perfection. Currently, the functions of the packaging are heightened because of the prevailing trend of “conscious buying” among the consumers. Packaging paved the way for creating brand image for the product also, the first moment of truth can be achieved by the packaging itself. Before even trying the product, packaging makes the communication between the product and the consumers. To achieve an effective supply chain management, packaging technologies need to be linked with marketing, distribution, manufacturing and environmental aspects. This paper deals with the importance of packaging in the supply chain management and also the evolving trends of packaging in the market place. This paper deals with the changing trends of packaging like green packaging, flexible packaging in supply chain management.
Keywords: Packaging, Supply chain management, Consumer goods, Brand image, Communication, Trends.
Title: Study on the effective changing trends on packaging in supply chain management and its influence on the consumers
Author: Niveditha.V, Madhuri. G
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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