Abstract: Sustainability in Marketing: The correlation between sustainability and marketing has garnered significant attention in recent times, indicating the growing consciousness of businesses, consumers, and policymakers regarding environmental and social concerns. The purpose of the article is to initiate a discussion among marketers by providing a fundamental examination of the challenging relationships between marketing strategies and sustainability goals. This paper uses an analysis of writing that combines academic research, industry studies, and market evaluations to make sense of the evolving landscape of sustainable marketing practices and examines the opportunities and challenges they present for businesses. Using a subjective analysis, the paper explores partners' perspectives on realistic fitness promotion, behaviors, and mindsets.
By combining ideas from several sources, the study provides a thorough overview of the challenges involved in incorporating sustainability into the advertising process. Important topics come to light, such as the definition of a company's duty to sustainability, the effect of regulatory frameworks, and the extent to which customers can make sense of it. The article's primary purpose is to encourage advertisers to engage in thoughtful discourse and argumentation, confronting predetermined beliefs and illuminating astute solutions that counteract marketing aims with broader goals of sustainability. By means of this discussion, the article aims to enhance comprehension of the connection between marketing and sustainability, clearing the path for future marketing strategies that are more conscientious and purpose-driven.
Keywords: Marketing, Sustainability, Business Development.
Title: Sustainability in Marketing
Author: Melek KURTISHAGAI
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
Vol. 12, Issue 1, April 2024 - September 2024
Page No: 34-38
Research Publish Journals
Website: www.researchpublish.com
Published Date: 05-April-2024
