Abstract: The study was conducted to determine the sustainability strategies of Food Merchants in SOMO Market Bazaar. It wanted to describe the demographic profile of these merchants in terms of age, gender, civil status, and their length of business in SOMO Market Bazaar. It also wanted to know how these strategies affect the sustainability of these merchants: Value of money, originality, imitability, marketing, food quality, and sanitary. Further, the study also wanted to know if there exists a significant difference in the sustainability strategies employed by these food merchants when they are grouped according to their length in business. From these, recommendations are made for these merchants to sustain their businesses.
Descriptive method of research was used in the study where in the approach was quantitative. The study was held in SOMO Market Bazaar. The respondents are the food merchants in the said bazaar purposively selected. From the 60 food merchants based in the said bazaar, 53 were selected. The Instrument used was the survey questionnaire which focused mainly on the evaluation of sustainability strategies used by these food merchants.
The study found out that most of the food merchants in SOMO Bazaar are female, young, and have been in the business for only 1-3 months. Among the sustainability strategies used by these merchants, very high effects were seen coming from value of money, originality, quality, and sanitary. On the other hand, high effects were seen to come from imitability and marketing. It was also found out in the study that sustainability strategies used by these food merchants in SOMO Market Bazaar do not depend on their length of years in the business.
Keywords: Sustainability Strategies; Food merchants.
Title: Sustainability Strategies of Food Merchants in the SOMO Market Bazaar
Author: Erika Joy I. Arizabal, Russel Mike S. Gallardo, Angelo Gabrielle A. Arciaga, Mae Casiles
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
Vol. 11, Issue 2, October 2023 - March 2024
Page No: 93-102
Research Publish Journals
Website: www.researchpublish.com
Published Date: 18-November-2023
