Abstract: Tourism entrepreneurship entails offering creative and hospitable services to tourists in the different tourist destinations, yet realizing returns on investment. This study brings to limelight how sustainable tourism drives job opportunities and business growth among south west entrepreneurs. Qualitative data and interviews were conducted among tourism business operators at the Osun Osogbo festival in Osun State, business operators at Ojude oba and business operators of the Eyo festival in Lagos state. The study reveals that Nigeria tourist Centre are well known for their culture and heritage although our museums are not properly managed. About 80 percent of the respondents revealed that tourism industries have created lots of jobs opportunities for either the skilled and unskilled labor. Analysis of the results shows that Nigerian arts and culture, major festivals and government policies influences business growth, While culture and heritage, historical centres and national monuments, major festivals and government policies have a negative effect on job opportunities, this is shown by their p-value (0.128, 0.989, 0.594 and 0.417) and at 10% significance level (0.10). This implies that managing museums and Nigerian arts and crafts influence job opportunities.
Keywords: sustainable tourism, job opportunities, business growth, entrepreneurs.
Title: SUSTAINABLE TOURISM: A DRIVER FOR JOB OPPORTUNITIES, BUSINESS GROWTH FOR ENTERPRENEURS IN SOUTHWEST NIGERIA
Author: Adenika O.A, Oyediji O.T, Alli-Balogun A.S
International Journal of Interdisciplinary Research and Innovations
ISSN 2348-1218 (print), ISSN 2348-1226 (online)
Vol. 11, Issue 1, January 2023 - March 2023
Page No: 44-51
Research Publish Journals
Website: www.researchpublish.com
Published Date: 22-February-2023
