Abstract: Kenyan commercial banks have shown performance challenges in the recent years. This has been reflected in low market share, reduced competitive advantage as well as reduced strategic partnerships. This research sought to establish the effect of technology innovation strategy on performance of commercial banks in Nairobi City County. It adopted a descriptive research design targeting 39 commercial banks within Nairobi City County as at December 31st 2021. The respondents were 897 managers within the 39 commercial banks. The study sampled 90 managers using on stratified random sampling adopting primary data collected via semi-structured questionnaire. Nine participants from a sample of 90 were involved in the pilot test. For quantitative data descriptive statistics, correlation analysis and multiple regression was adopted for analysis. The study found that technology innovation strategy positively affected performance of commercial banks. The study recommends that the management of commercial banks in Nairobi city county should uphold technology innovation for improved performance. There is need for further research based on other factors influencing organization performance, other organizations, secondary data and other counties.
Keywords: Technology Innovation Strategy, Commercial Banks, Organizational performance.
Title: Technology Innovation Strategy and Performance of Commercial Banks in Nairobi City County, Kenya
Author: Kihara David Mwathi, Hannah Orwa Bula
International Journal of Social Science and Humanities Research
ISSN 2348-3156 (Print), ISSN 2348-3164 (online)
Vol. 12, Issue 1, January 2024 - March 2024
Page No: 110-121
Research Publish Journals
Website: www.researchpublish.com
Published Date: 03-February-2024
