Abstract: Though the adversity immigrants and minorities have had in society since the genesis of time, the impact of such inequality of privileges in the United States is preposterous. The fact that families are struggling to provide food on their tables, worrying about every penny they earn and spend, and trying to find the path to success. The minority population tends to stay at an unstable level of wealth, while the rich become wealthier through generations. The extreme growth of hate and discrimination towards immigrant and minority families has created disproportionality in the United States. Not only does this add additional adversity for families of lower socioeconomic status, but it also creates a hierarchy in society. Hierarchy in society can lead to unbalanced and unjust power that can ruin nations. These families undergo newcomers’ denial of authentic foods, difficulty adapting to American culture, and torturing racism.
The purpose of this paper is to examine the struggles of finding an opportunity to succeed as an immigrant and minority family/individual. Furthermore, this paper explores the influence of a customer review application called Yelp, illustrating how their algorithms were designed to unfairly force disadvantages on small businesses. In this paper, I will go over the personal experiences of Asian immigrants and how apps like Yelp, despite being designed to give businesses greater visibility, can negatively impact the success outcomes of Asian-owned businesses in the United States.
This paper aims to inform people worldwide about the difficulty in adapting to a new environment and finding success through small businesses, even with the manipulations of “supportive” applications.
Illustrating the authentic scenes and scenarios of what adversities come in the way of these families/ individuals. Moreover, highlights the recent decline in the support given to minority and immigrant-owned businesses in the United States.
Keywords: small business, immigrant families, Asian Americans, minorities, discrimination, Yelp.
Title: The Adversity of Asian-Owned Family Businesses and the Negative Effects of Yelp
Author: Hyeongwoo Kim
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
Vol. 11, Issue 1, April 2023 - September 2023
Page No: 144-150
Research Publish Journals
Website: www.researchpublish.com
Published Date: 02-June-2023
