Abstract: The rapid development of Internet technology, information technology, and new media technology has profoundly affected people's production and lifestyle. Social media is directly and extensively changing people's consumption methods and trends. This article introduces the concept, type and role of social media, explains the process and influencing factors of consumer purchasing decisions, then analyzes the ways, processes, models and mechanisms of social media affecting consumer purchasing decisions, and conducts relevant empirical research and data analysis, and finally put forward opinions and suggestions on the application of social media to promote correct decision-making by consumers.The result of the thesis research is: social media has an increasing influence on consumer purchasing decisions, which is the result of the interaction between rational choices of consumer purchasing decisions and the powerful functions of social media. The research conclusions of this article have certain reference value for the healthy development of social media, the correct implementation of consumer purchasing decisions, and the effective play of government supervision.
Keywords: Purchase Decision, Impact, Consumer Behavior, Social Media.
Title: The Analysis of Influences of Social Media on Consumer Purchasing Decision
Author: Snigdha Sikder, Kazi Shovon Ahmed Razu, RIJVI AHMED RAJU, Shuvo Chandra Bala
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
Vol. 12, Issue 2, October 2024 - March 2025
Page No: 134-146
Research Publish Journals
Website: www.researchpublish.com
Published Date: 02-January-2025
