Abstract: Today’s businesses compete with multi-product offerings created and delivered by networks, alliances and partnerships of many kinds. Both retaining customers and building relationships with other value-adding allies is critical to corporate performance. The adoption of C.R.M. is being fuelled by recognition that long-term relationships with customers are one of the most important assets of an organisation. The focus of CRM is on creating value for the customer and the company over the longer term. When customers value the customer service that they receive from suppliers, they are less likely to look to alternative suppliers for their needs .CRM enables organisations to gain ‘competitive advantage’ over competitors that supply similar products or services.
Keywords: C.R.M, relationships, organisations, customers
Title: The Customer Relationship management in terms of business practice in India
Author: Leny Michael
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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