Abstract: The main purpose of this study was to establish the effect of Community initiative on performance of Supermarkets in Eldoret Town, Kenya. The reason why the study was done is because most of the supermarkets have been experiencing financial problems which have led some of them collapse. This study therefore sought to find out how community initiative can affect the performance of supermarkets and provide some remedies which may help reduce the problems facing these supermarkets. The study adopted the descriptive research design. Stratified and simple random sampling was used to select respondents. The study made the following recommendation; it is vital for supermarkets to provide recreational services to the community in order for it to increase its sales volume. The study contributed to literature review, policy making and development of measurements of scale. The study recommends that further studies should be carried out to explore the relationship between community initiative and profitability and to determine whether those relationships hold consistently over time.
Keywords: Community Initiative, Performance, Supermarkets, Multinational Companies.
Title: The Effect of Community Initiative on Performance of Supermarkets in Eldoret Town, Kenya
Author: Cheptum Florence Jemutai
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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