Abstract: In this study, the researchers examined the effect of corporate social responsibility (CSR) on financial performance of MTN Ghana Limited. By so doing, the researchers sought to extend the current body of knowledge in the area. Relevant data for the study were obtained from management employees of MTN Ghana Limited, Accra in a cross-sectional survey design. Convenient sampling technique was used to select 35 participants for the study. The study employed standard multiple regression and hierarchical multiple regression for testing the research hypotheses in order to achieve the objectives of the study. The research results showed that CSR at the aggregate level did not have significant positive effect on financial performance. At disaggregate level, it was found that, community CSR and environmental CSR have significant positive and negative effect on financial performance respectively. On the other hand, employee CSR and customer CSR did not have significant negative and positive effect on financial performance of MTN Ghana Ltd correspondingly. The study further found that employees CSR and customers CSR accounted for more variance in financial performance of the company than CSR towards community and environment. The study discusses important implications regarding the research results and made recommendations for management consideration and implementation.
Keywords: Corporate Social Responsibility, Financial Performance, MTN Ghana Limited
Title: The Effect of Corporate Social Responsibility on Financial Performance of MTN Ghana Limited
Author: Alex Anlesinya, Joseph Ahinsah, Fatimatu Bawa, Eunice W. Appoh, Zakari Bukari
International Journal of Thesis Projects and Dissertations (IJTPD)
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