Abstract: This study aims to obtain empirical evidence of the effect of e-commerce implementation and entrepreneurial characteristics on MSMEs performance in Tabanan regency. The population in this study were 42.702 MSMEs enterprises in Tabanan regency. The sampling method used in this study is probability sampling method with a disproportionate stratified random sampling technique. The sample size was determined by the Slovin formula with a 10% standard error so that 100 samples were obtained. Data collection was done by distributing questionnaires to 100 MSMEs using e-commerce in Tabanan Regency. The analysis technique used in this research is multiple linear regression analysis by SPSS 22 software. Based on the results, e-commerce had a positive significant effect on the performance of MSMEs, and entrepreneurial characteristics had a positive and significant effect on the performance of MSMEs in Tabanan regency.
Keywords: E-Commerce; Entrepreneurial Characteristics; SMEs Performance; DeLone and McLean Theory.
Title: The Effect of E-Commerce Implementation and Entrepreneurial Characteristics on MSMEs Performance in Tabanan Regency
Author: A.A Manik Purnama Dewi, I Ketut Yadnyana
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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