Abstract: The study was conducted as a case study of Kenya Electricity Generating Company in Nairobi and as a repository of knowledge, it would be beneficial globally, regionally and nationally specifically for firms operating in the energy sector by providing critical knowledge that will enable them enhance their competitive advantage. The study reviewed relevant available literature that focused on employee commitment, employee voice, employee motivation and employee productivity which have a significant effect on competitive advantage of a firm. The theories discussed included Herzberg’s two factor theory, Adams’ equity theory, McGregor’s Theory X and Y and Becker’s human capital theory. The research design that was adopted was descriptive research and a sample size of 196 respondents was used. The study established a correlation value of 0.851which indicates that there exists a positive relationship between employee engagement and competitive advantage which indicates that the regression model that was used was significant at 95% confidence level. It was recommended the KenGen management should provide more opportunities for career growth and personal development. Further research is to be conducted to assess how firms inculcate employee engagement as a strategy to enhance competitive advantage. Comparative studies need to be done to ascertain the degree to which firms in any given industry embrace employee engagement strategies and the effects thereof. Also, further research should be conducted to determine the degree to which firms leverage employee engagement in order to enhance competitive advantage.
Keywords: Employee engagement, employee commitment, employee voice, employee motivation, employee productivity, competitive advantage.
Title: The Effect of Employee Engagement on a Firm's Competitive Advantage: A Case of Kenya Electricity Generating Company Limited
Author: Nana Oketch, Dr. Gladys Rotich
International Journal of Social Science and Humanities Research
ISSN 2348-3156 (Print), ISSN 2348-3164 (online)
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