Abstract: The technology of using kuta mimba mobile is a way to facilitate members of Kuta Mimba cooperatives in making payment transactions and transfers between cooperative accounts. The purpose of this study aims to empirically examine the interests of members of the Kuta Mimba Cooperative in using kuta mimba mobile. This research was conducted at the Kuta Mimba Cooperative in the Kuta and Legian Branch Offices. The population in this study was 253 respondents. The number of respondents analyzed was 155 people, using a purposive sampling method. Data collection was carried out using a questionnaire. The data analysis technique used is multiple linear regression analysis test. Based on the results of the analysis shows that the perceived of usefulness, perceived of ease of use and level of trust have a positive effect on the interest in using kuta mimba mobile.
Keywords: Perceived usefulness, perceived ease of use, level of trust, interest in using kuta mimba mobile.
Title: The Effect of Perceived Usefulness, Perceived Ease of Use and Level of Trust in Interest in Using Kuta Mimba Mobile
Author: Ni Luh Mega Intarani, I Ketut Sujana, I Dewa Nyoman Badera, I Ketut Budiartha
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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