Abstract: Every company is required to make consumers feel satisfied by providing better services to maintain their market position. This research was conducted to explain the effect of price, quality and brand image on the customer satisfaction of Mie Kober Renon. 114 people were used as sample, with purposive sampling. Multiple linear regression was used. The results of the study show that price, quality, and brand image simultaneously have positive and significant effect on customer satisfaction, through price, good service quality and brand image can increase customer satisfaction. Price has positive and significant effect on customer satisfaction. Continuous price compatibility can increase customer satisfaction. Service quality has positive and significant effect on customer satisfaction where the better the service quality will be able to increase customer satisfaction. Brand image has positive and significant effect on customer satisfaction where the better the brand image will be able to increase customer satisfaction.
Keywords: Price, Service Quality, Brand Image, Customer Satisfaction.
Title: The Effect of Price, Service Quality, and Brand Image on Customer Satisfaction
Author: Ida Bagus Jumpung Gede Ari Gangga Wedhana, Ni Ketut Seminari
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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