Abstract: The purpose of this study was to examine the effect of service quality, school image and teacher professionalism on student loyalty in several public high schools in the city of Makassar, and to examine the effect of service quality on student loyalty through student satisfaction, to examine the effect of school image on student loyalty through student satisfaction and to examine the effect of teacher professionalism on student loyalty through student satisfaction in several public high schools in the city of Makassar. To implement this objective, data collection techniques are used through questionnaires, using data analysis techniques is SEM. The results showed that the quality of services provided to students in several public high schools in the city of Makassar could mediate a significant effect on increasing student loyalty. The results of the analysis found that the school image can have a significant / real influence on increasing student loyalty in several public high schools in the city of Makassar. The results of the analysis of the influence of teacher professionalism have a significant / real influence on increasing student loyalty in the Public High School in the city of Makassar. The results of the analysis that service quality has a significant effect on student satisfaction. So that it has an impact on student loyalty. The results of the influence analysis show that student satisfaction cannot mediate the influence of school image on student loyalty. The results of the research data analysis found that teacher professionalism had an effect on student satisfaction on the impact on student loyalty in several public high schools in the city of Makassar.
Keywords: Service Quality, School Image, Teacher Professionalism, Student Satisfaction and Student Loyalty.
Title: THE EFFECT OF QUALITY OF SERVICE, SCHOOL IMAGE AND TEACHER PROFESSIONALISM TOWARD LOYALITY THROUGH STUDENT SATISFACTION (EMPIRICAL STUDY IN SOME OF SENIOR HIGH SCHOOL OF MAKASSAR)
Author: Sudirman Kadir, Mattalatta, Nur Fadjrih Asyik
International Journal of Social Science and Humanities Research
ISSN 2348-3156 (Print), ISSN 2348-3164 (online)
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