Abstract: The purpose of this study was to examine the effect of service quality, school image and teacher professionalism on student loyalty, as well as to examine the effect of service quality on student loyalty through student satisfaction, to examine the effect of school image on student loyalty through student satisfaction and to examine the effect of teacher professionalism on student loyalty. Student loyalty through student satisfaction at an A + accredited high school in the city of Makassar. To implement this objective, data collection techniques are used through questionnaires, using the data analysis technique is SEM. The results showed that service quality had no significant effect on student loyalty, school image had a positive and significant effect on student loyalty, teacher professionalism had a significant effect on student loyalty. Service quality has a significant effect on student satisfaction which has an impact on student loyalty. Student satisfaction can mediate the effect of school image on student loyalty. Teacher professionalism has an effect on student satisfaction which has an impact on student loyalty at A + accredited SMA in the city of Makassar.
Keywords: service quality, school image, teacher professionalism, student satisfaction and student loyalty.
Title: THE EFFECT OF SERVICE QUALITY, IMAGE SCHOOLS AND PROFESSIONALISM OF TEACHER TOWARD LOYALTY THROUGH STUDENT SATISFACTION IN THE STATE HIGH SCHOOL ACCREDITED A+ IN MAKASSAR
Author: Sudirman Kadir
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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