Abstract: The ultimate aim of this study is to know how the café owners overcome the challenges they’ve been through when the pandemic hit the country and what marketing strategies they used, to rise up again while experiencing pandemic. With this study, we will know how they manage to continue with their businesses and what platforms they use to advertise or promote their café businesses that will be beneficial not just for the BSHM students but also to all the people that have their own café business. This study starts by knowing the effects of COVID-19 on café businesses and their restaurant marketing strategies and their demographic profile. Also, how this pandemic affects their strategy especially since people cannot go outside or cannot dine in due to health protocols set by the government. Lastly finalized the data by creating a survey questionnaire and generating a tabulation of all the data collected from the respondents. An online survey in the form of google forms was used for the methodology to gather data from 30 business owners who voluntarily take the survey. Results indicated that the majority of the business owners who had their café business affected by the pandemic are women and people in the range of 26 - 35 years old. A detailed critical analysis of the results is provided in the last chapter.
Keywords: Corona Virus Disease (COVID-19), Restaurant Marketing Strategies, Café Restaurant.
Title: The Effects of Corona Virus Disease (COVID-19) on Restaurant Marketing Strategies of Café Restaurant around San Pedro, Laguna
Author: Kyla Nicole D. De Guzman, Luigi Ortiz Samonte, Federico Abut
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
Vol. 10, Issue 1, April 2022 - September 2022
Page No: 380-392
Research Publish Journals
Website: www.researchpublish.com
Published Date: 22-July-2022
