Abstract: When making purchases online, consumers are faced with various considerations. After making a purchase, consumers do not stop at the consumption stage but will evaluate the product, which can result in satisfaction or dissatisfaction. The method used in this research is descriptive. The unit of analysis in this study is the urban community residing on Lombok Island who consume coffee beverages purchased through e-commerce. This research was conducted on Lombok Island, with 150 respondents determined through purposive sampling. The data sources in this study are primary data and secondary data. Data was collected using interview techniques with questionnaires that were then orally submitted and distributed to the respondents using WhatsApp, Facebook, and Instagram. This study aims to analyze the importance and performance levels of product quality, product safety, ease of obtaining, service, weather, location, Income, Lifestyle, and gender for urban consumers; (2) analyze the satisfaction level of urban consumers with coffee beverages through e-commerce; (3) analyze the influence of product quality, product safety, ease of obtaining, service, weather, location, Income, Lifestyle, and gender on urban consumers' purchase decisions for coffee beverages through e-commerce; (4) analyze the influence of product quality, product safety, ease of obtaining, service, weather, location, Income, Lifestyle, gender, and purchase decisions on urban consumer satisfaction.
Keywords: Purchase Decisions, Consumer Satisfaction, E-Commerce, CSI, IPA, SEM.
Title: The Factors Influencing Purchase Decisions and Consumer Satisfaction for Coffee Beverages through E-Commerce in Lombok Island
Author: Rina Lisa Fitri, I Ketut Budastra, Muhamad Siddik, TajidanTajidan, Halimatus Sa’diyah
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
Vol. 12, Issue 1, April 2024 - September 2024
Page No: 80-95
Research Publish Journals
Website: www.researchpublish.com
Published Date: 11-July-2024
