Abstract: The research aims: to analyze production costs and production value of seaweed processing at UD. Ares; analyzing the added value of the seaweed processing business at UD. Ares; analyzing the feasibility of the seaweed processing business at UD. Ares; identifying channels and knowing the marketing margins of processed seaweed products at UD. Ares.The research method is a case study method. The unit of analysis is UD. Ares processes seaweed in the form of chips, rengginang, and ginger sherbet. The technique of determining entrepreneur respondents is by purposive sampling technique. While respondents for marketing agencies with snowball sampling. The type of data used is quantitative and qualitative data. Data sources include primary data and secondary data. Data collection techniques with survey techniques.The results showed that: Production costs and production value per month in the seaweed processing business at UD. Ares is IDR 28,389,419 and IDR 47,560,000. The added value per month is IDR 58,890,586, with the highest added value being chips products IDR 45,149,845. The labor wage is IDR 14,000,000 per month. Business feasibility using the Gross B/C Ratio is obtained for chips products of 2.93. Rengginang is 1.72 and ginger sherbet is 2.26, meaning that the business is declared feasible because the Gross B/C Ratio is > 1.05. The marketing channel used by UD. Ares ie zero levels (producers to consumers) and one level (producers, retailers, and consumers). The marketing margin for chip products is IDR 12,000 or 44%, for rengginang products is IDR 11,000 or 42% and for ginger sherbet products is IDR 14,000 or 45%.
Keywords: chips, enterpreneur, gingger sherbet, margin.
Title: The Feasibility Analysis of Business and Marketing of Processed Seaweed Products: A Case Study at UD Ares In Mataram City
Author: Ratih Purnamasari, Amiruddin, Tajidan Tajidan
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
Vol. 11, Issue 1, April 2023 - September 2023
Page No: 414-428
Research Publish Journals
Website: www.researchpublish.com
Published Date: 11-September-2023
