Abstract: The purpose of the article is to investigate the mutually beneficial nature of establishing long-term relationships with employees as internal customers of the business. The target population for this study is 140 unit managers and their assistants at private hospitals in Amman/Jordan. A total of 100 unit managers of private hospitals participated in the completion of questionnaires. Data analysis was done by calculating averages and standard deviations, Cronbach's alpha-values and practical significance by means of effect sizes. The findings of the study stipulate that a more coherent attempt must be made to improve the level of internal communication between the unit managers of private hospitals and their employees. This would create an environment within the private hospitals that can promote mutual respect, trust and concern between management and employees that enhance keeping or even lowering their turnover.
Keywords: Internal Marketing, Retention.
Title: The Impact of Internal Marketing on Retaining Employees at Private Hospitals in Amman
Author: Jordan, Dr. Khalid Omar, Dr. Mohammad Shehada
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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