Abstract: International researchers argue that consumers are more likely to understand the buying habits of consumers. In particular, since the online trade has emerged, we have been exploring the risks faced by our customers during online purchases. This is because online purchasing has more risk than traditional purchases, and in recent years, online purchasing has been increasingly impacting the rapidly increasing risk of research. In the online trading sector, the USA and China account for most of the market. Compared to these countries, our consumers do not use online purchase. Considering the risks inherent to the online consumer trading of Mongolia, the online survey has shown that online surveys can help to increase the online purchases by looking at ways to reduce them. The results of the study show that product risk has significantly affected consumer online purchase satisfaction and online re-purchasing behavior with other risks, and satisfaction with operational risk and product risk. However, the risk of re-purchasing is affecting the individual's risk and product risk.
Keywords: Consumer Behavior, Online Purchase Behavior, Perceived Risk, Satisfaction, Repurchase Intention.
Title: The Impact of Perceived Risk on Online Purchase Behavior of Mongolian Consumers
Author: Gerelbayar Enkhbayar, Yi Fen Huang
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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