Abstract: The concept of diversification has taken a universal centre stage in the process of management and continues to be an increasingly important aspect of doing business in the world of today. The relationship between diversification and firm performance has formed the subject of many researches but many researchers have disagreed on the nature of the relationship between diversification and performance. Because of the contradictory results concerning the relationship between diversification and performance, the question of whether diversification improves or worsens firm performance is still worthy of further research such as the one being undertaken in this study. In addition, despite the existence of these studies, very little attention has been given to the developing countries. Besides, the impact of diversification on firm performance has not received adequate research attention in Kenya. The study will examine the Impact of portfolio diversification on financial performance of investment firms listed in the NSE in Kenya. The study will take an explanatory non experimental research design. The target population for the study will be the investment firms listed in the NSE.
Keywords: diversification, performance, Nairobi Securities Exchange.
Title: The Impact of Portfolio Diversification on Financial Performance of Investment Firms Listed In Nairobi Securities Exchange, Kenya: Empirical Review
Author: Musembi Michael Makau, Dr. Jagongo Ambrose
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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