Abstract: This study explores the impact of social media on practice by pet owners regarding their pets in this study, including improved skills and social support, as well as the management of misinformation. As platforms such as Facebook, Instagram, TikTok, and YouTube have become increasingly popular over the years, pet owners have easier access to a multitude of information regarding training, health care, and nutrition. A mixed-method approach combining online surveys with in-depth interviews of 100 pet owners found that social media plays a substantial role in affecting the pet care behaviors of these consumers. Strikingly, info shared through social media led to some positive changes in pet care routines ranging from administering training and carrying out health check-ups to grooming. As high as 72% of the surveyed individuals said their good practices improved with info obtained from platforms like Facebook. Furthermore, 75 percent of respondents said that online communities provided emotional support along with advice and shared experiences that helped them feel more confident about caring for their pets. On the other hand, it also reflects the risks of misinformation spread where 34% reported receiving information from harmful quotes regarding chemical use and 45% were told of medications they had not been prescribed. It also stresses the importance of having trustworthy places to obtain information, as well as media literacy skills, to perform responsible pet care.
Keywords: Social media, Pet care, Training techniques, Social support, Misinformation, Health care, Online communities, Media literacy.
Title: The Impact of Social Media on Pet Care Practices
Author: Kanphitcha Inyu
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
Vol. 12, Issue 2, October 2024 - March 2025
Page No: 46-49
Research Publish Journals
Website: www.researchpublish.com
Published Date: 11-November-2024
