Abstract: People use social media to express their concerns and opinions. Before learning about the various aspects of social media. People must understand what social media is. Social media are computer tools that enable people to share or exchange information, ideas, images, videos, and other media with one another via a network. In this paper, we discuss all aspects of social media, both positive and negative. The emphasis is on specific fields such as business, education, society, and youth. In this paper, we discuss how these media will impact society in general. According to the findings, a significant relationship exists between time spent on social media sites and academic work. It also revealed that the nature of the student’s social media activities has no significant impact on the student’s academic performance. Furthermore, the study found that the gender of the student had no effect on their social media usage and activities. Social media influencers (SMIs) are a new type of Independent third-party endorsers who shape audience attitudes via blogs, tweets, and other forms of social media. The characteristics of effective spokespersons have been identified in mature public relations literature, but more is needed about audience perceptions of the SMI. The core perceived attributes of four sample SMIs were determined using a q-sort technique. A better understanding of SMI perceptions provides tools for optimizing an organization’s SMI capital.
Keywords: social media, society, education, Internet, Academic work, Academic performance, cyberbullying, Facebook, digital footprint, advertising.
Title: The Impact of Social Media on Society in Various Ways
Author: Waritha Thamprasert
International Journal of Social Science and Humanities Research
ISSN 2348-3156 (Print), ISSN 2348-3164 (online)
Vol. 12, Issue 3, July 2024 - September 2024
Page No: 404-410
Research Publish Journals
Website: www.researchpublish.com
Published Date: 30-September-2024
