Abstract: The study sought to examine the relevance of strategic planning on production. Business organizations operate in constantly changing and competitive environment. To survive, organizations must respond and adjust to the social, economic, and political environmental changes that occurs. Objective of the study is to reveal the pattern of strategic planning in a sample of the study, and as if they were eligible for effective of production. Study used descriptive analytical method and applied to a sample of managers and their assistants and heads of departments in Coca Cola. and data were collected by questionnaire, and field visits, personal interviews and some official documents to complete the study data. Was also used a number of statistical tools for data processing, including: arithmetic mean, percentage, for the purpose of sample description. Study used descriptive analytical method and applied to a sample of managers and their assistants and heads of departments in Coca Cola. and data were collected by questionnaire, and field visits, personal interviews and some official documents to complete the study data. Was also used a number of statistical tools for data processing, including: arithmetic mean, percentage, for the purpose of sample description. The study found a set of conclusions and recommendations as follows: Hindustan Coca-Cola is the fastest growing FMCG Company over the last five years as per data available to us and in the public domain. Worldwide as a company making Carbonated Soft Drink, CSD, Coca Cola has a Market share in 2013 42.4 percent where as Pepsi Co has only 27.7 percent. The recommendations was Company should provide special benefits to the retailer for better promotion To meet the demand of the customers the company should set up the new plants as its competitors are planning to set up. The company should search the new target market to expand the market share in this competitive era.
Keywords: strategic Management, strategic planning, production, sales performance.
Title: The Impact of Strategic Planning On the Production and Sales Performance of Coca Cola Company
Author: Oday Hussein Ali
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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